Paloma Bowland and I spoke at the NYSSA Career Development Breakfast about standing out and promoting your uniqueness without resorting to guerrilla marketing. The tried and true still works the best for most people, but you have got to reveal your personality and passion, point out you versatility, highlight your transferable skills and tell your potential employers how you will make them money, save them money and solve their problems.
When a recruiter comes across hundreds of black and white resumes that all look a like and all are more or less qualified for the position, how do they make a selection? They look for something that stands out: the color, the passion and the clarity of purpose.
To find your passion, personality and uniqueness, produce a non-chronological transferable skills (functional, transformational) resume.
Even with all my sign-board publicity, I had a difficult time finding a position as a valuations professional, but as soon as I created a transformational resume which highlighted that I was a both a valuations professional and a comfortable writer, I was offered a job.
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