Smaller companies tend to trade at lower valuation (EBITDA) multiples, because they are more risky (i.e. less diversified) than larger companies.
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Small businesses with revenues under $5 million typically trade 2 to 3 times earnings (EBITDA).
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Companies with revenues under $150 million typically trade 4 to 7 times EBITDA.
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Companies with revenues under $500 million typically trade 8 to 9 times EBITDA.
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Companies with revenues under $1 billion typically trade 10 to 12 times EBITDA.
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Growing companies with revenues greater than a $1 billion earnings often trade at multiples greater than 12 times EBITDA.
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Yes, it's important to qualify a public company comparables analysis with respect to private companies that may be smaller.
The best way to value these companies is to look at precedent transactions ("M&A comps") to look at the multiples for companies that are private, are smaller and are more comparable to the company that you're looking at.
Unfortunately, this type of data is very expensive to get a hold of and is usually only available to investment banks which do this analysis on a daily basis.
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