Now, Twitter can be brought to use with Twisplays, a simple LED sign that lets you broadcast whatever stream you want to broadcast. Whether it’s your own, your company’s, or simply a collection of the streams you follow, Twisplays share Twitter with anyone and everyone, including folks who don’t even have a Twitter account. Businesses can use this as a way to promote their business, offering last minute details and generating easy leads. Those who love Twitter but still want a life can use this in their home to stay up to date with what’s happening in the Twittersphere.
There are two parts of Joshua Persky’s story that I think are inspiring to entrepreneurs.
The first is his ability (pardon the cliché) to transform lemons into lemonade. The first and perhaps biggest lemon for Persky is that two years ago he was working as a business valuation professional in New York. While there’s nothing inherently lemonesque about business valuation, two years ago wasn’t exactly the ideal time to be in the financial industry in New York.
The second part of his story is that he went to look for something and discovered that it wasn’t on the market. So, true to his entrepreneurial spirit, he invented it himself....
Twisplays has won the 2011 "Hot Tech Demo" award presented at the Small Biz Summit at Digital Sandbox NYC!
“I am so pleased again this year that the ‘Hot Tech’ demo segment has received such a great response,” says Ramon Ray, Co-Producer of the Summit, Editor & Technology Evangelist of Smallbiztechnology.com. “Small businesses want to see how technology can transform within their business and budget and Twisplays is a perfect example of this. Providing any business the ability to extend their brand and messaging by leveraging their existing Twitter stream is a perfect example of how to expand to a larger audience without breaking the bank."
I gave a brief demo of Twisplays as I accepted the award.
Restaurant owners and managers can leverage their social media campaigns by placing Twisplays in their venues - to display menu items, specials, events, last minute deals, information and entertainment of interest, customer check-ins and endorsements - and enabling interactivity if they so desire.
In one day this week, I got three Twisplays up and running: one for the owner of a chain of electronics repair shops in NYC who wants to be able to announce/tweet new inventory and pricing to his customers and sales people at the stores (we hope this leads to half a dozen more orders), one for an entrepreneur in Rio who hopes to resell Twisplays to bars and restaurants to display traffic-related Twitter, and one for a major NBA team to test in their private suites.
Furthermore, this week, I am meeting with a representative from a company that designs and builds booths for trade shows, a rep from a company that does in-bar advertising, and a rep from a social media advertising agency who may put Twisplays in their new office space to display their client's tweets, thereby exposing Twisplays to their Fortune 500 clients.