On June 21, 2008, I was having dinner with my wife Cindy on one of our regular Saturday night outings, perhaps our last Saturday night outing in Manhattan. I had been unemployed for nearly six months, and we had already made some very tough decisions. We were going to leave our apartment on the Upper East Side of Manhattan in a week and a half. Cindy and the children were going to move in with her parents in Omaha, Nebraska, over thirteen hundred miles away. We were going to sell most of our furniture and put the rest of our belongings in storage. I was going to sublet a small apartment in the city for July and August in order to continue searching for a job and to host my children from my previous marriages who spent every summer with me.
The flash of inspiration arrived as we shared a main course and asked ourselves over and over, “What are we going to do? How are we going to get through this? How are we going to survive as a family?”
The idea had entered my mind before, but I had not verbalized it and it had gone into hibernation. Suddenly, it came to my mind again but this time, I described it to Cindy. I suggested I go out to Park Avenue during lunch time to hand out some resumes. A lot of investment bankers, private equity and hedge fund managers go out for lunch meetings or to take a mid-day break. Since I was not an overly aggressive salesman, I would put on a sign board, so that people could see what I was doing. It would say, “Experienced MIT Grad for Hire,” the subject line in most of the emails I sent out to potential employers. The sign board would include my contact information and I would go out every day during lunchtime for a week.
Cindy was immediately enthralled. “That’s a great idea. You’ve got to do it!” She immediately called a couple of friends and they also thought it was a great idea.
That Sunday morning, Cindy purchased a couple a sheets of poster board for two dollars and composed the twin signs. I punched holes in the poster boards and tied the two sheets together with a pair of old shoe-laces.
On Monday morning, I tried to back out of my plan because of embarrassment and rain, but Cindy insisted I follow through. “You have a family to support. You have to find a job!”
Late in the morning, I went out to 50th St. and Park Avenue and donned my sign board. My only goal was to generate a few new leads and find a job. The sky was overcast, but the drizzle had stopped. I was embarrassed but tried to take it all in stride. I am generally good humored and optimistic, but I was concerned how the passers-by might react. Amazingly, the first few people who walked by seemed to smile. I held a stack of resumes in my hand, smiled back and held out a copy of my resume for those who might be interested.
Taking the advice of her friend Matt Hagan who ran a small public relations firm in Washington DC, Bulldog Public Relations, Cindy sent out a press release to the local papers explaining what I was doing. Then, on her own initiative as a photojournalist, she came down to take a photograph of me in my full sign-board glory. She had the children with her, so she worked fast, taking a few candid shots and I didn’t think much of it. As soon as she arrived home, she resent the press release along with one of her photographs.
Cindy and I had no idea how far my little flash of inspiration and her simple publicity efforts would take us and that by the end of the week, my picture and story would be circulating the globe. The New York Sun and New York Post first pick up the story on Monday. On Tuesday, local TV and radio stations such as ABC, NBC and CBS aired my picture and story. On Wednesday, the national networks such as Fox, CNN and CNBC interviewed me, and subsequently my picture and story were launched around the world by the BBC, AP and Reuters. The BBC called me, “The Face of the American Economy,” while the AP called my story, “Sign of the Times.”
By the third day that I was wearing my sign board on Park Avenue, people walking by were telling me they had seen me on television or read about me in the newspaper. The passers-by were all encouraging (okay, almost all) and I handed out a stack of resumes.
In fact, after the first hour I was out with my sign board, there were only a few minutes during the entire rest of the week during which I was not in front of a camera and microphone or speaking with an inquisitive journalist who was taking notes.
As my publicity went viral, emails and phone calls started pouring in from around the world. It took me hours to go through my cell phone messages and sort through the emails. I tried to respond to everyone who reached out to me and followed up with every possible lead.
By Friday, June 27th, the last day I wore the sign board, I had received encouraging emails from then-strangers around the world. It’s amazing how simple gestures of friendliness and support can lift one’s spirit. Still stunned by the completely unexpected turn of events, I opened my inbox to:
YOU'RE VERY FAMOUS IN KOREA.
Dear Jusua Persky.
I'm TaeHun KIM, a Korean and lives in Seoul. I saw you at one of Korean news paper with picture….If you want to join business in Korea. Please contact to me. I've nice skill of general manager even Law of Korea. thank you for read this mail. Good luck and God bless you for the long time.
Best regards.
TaeHun Kim.
Josh you are famous now!! Do you have any idea how many websites and news sites you have been on?
Hello Joshua. One of my colleagues at 280 Park forwarded your resume to me. Please let me know a good time for us to talk. Thanks so much.
Best regards,
Dear Joshua,
This is Anicca Chao writing from beijing,china .I saw your picture on TODAY'S beijing news( a daily newspaper in beijing ) in which you wearing a poster with Experienced MIT GRAD FOR HIRE on it .and i can see clearly your email address. the title of this report is " Losing job wide is hitting US" and the article appraised you that you way of hunting for ajob is quite unique .
your photo also impressive me and my collegue .well ,wish everything goes well with you and good luck in finding a good job.
Best wishes .
Anicca
Hi, I saw you on the newspaper, never loose ur hope man, i hope u can find a job soon.
From Istanbul with love.
Murat
Hola Joshua
Es muy difícil estar en la banqueta buscando empleo, lo se y esa es la razon por la que escribo, deseearte la mejor de las suertes y encuentre un puesto de buen nivel. No desesperes, no pierdas la fe y te aseguro que estaras bien pronto.
Francisco Cervantes
desde Monterrey, México
Hi Joshua,
My Name is Fred Ng, I am in Hong Kong now.
I saw your self promoting method is quite interesting. I guess you have a strong desire to change your life….This may be your life changing moment.
Yours,
Fred Ng
hi dear i am tusher from bangladesh . seeing you in the newspaper i feel very pain for you as you lost your job . dont be upset. you are a experienced person so i hope you will get better job very soon. good luck & good bye.
Hello,
I saw your story on AOL....I just wanted to let you know that I hope you have a GREAT job before the day's end! Thumbs up on the effort!!!! Don't give up!
God Bless You and yours!!!!
As a result of my creative act and attention from the media, I went from feeling as though I were at the edge of a cliff to feeling optimistic. I was suddenly receiving so much sympathy from around the world, good will and prayers for success, something positive had to come of it. I was contacted by many people who said they had business opportunities and good leads for me. Yet, would I actually get an interview or even a job offer as a result of someone reading my story or viewing my picture in a newspaper, on TV or via the Internet?
Recent Comments